Music In Television Advertising
Music in TV Advertising
The latest trend in TV advertising these days is great music.
Advertisers and their agencies are looking to new artists
who have a cool sound and memorable beat to peddle their wares
and it is making little-known musicians quite famous. Gone
are the days of catchy jingles people would learn after seeing
a commercial a few dozen times. Now commercials have their
own “soundtracks” and some even give the artist's name and
the song title for consumers to find it and download it later.
It is an effective marketing device and a win-win for both
the advertisers and the musicians. Advertisers save money
with cost-effective flat-fee buyouts from artists dying to
reach a sizable audience and artists get their audiences.
The exposure for artists has even surpassed what they could
expect from radio airtime and everyone seems game to keep
the trend going.
Building A Brand With Music
Some may lament these changes in the Tv advertising industries,
but let's look at the advantages. Multi-national companies
(and more modest agencies and advertisers) are saving serious
cash by not hiring famous studio talent or paying huge royalties
for popular songs every time they want to make a new commercial.
It also helps high-profile brands like Apple Computer re-enforce
their image as a hip and cool company with their fingers on
the pulse of popular culture, further increasing their appeal
with their target audience. By choosing new artists, companies
become trend setters themselves in the ever-changing landscape
of music licensing and promotion. For companies who have a
certain sound in mind and choose to hire studio musicians,
they usually recreate shorter songs similar to many of those
chosen for other commercials in lieu of jingles or snappy
Musicians using TV Advertising
For many musicians struggling to be heard amid the noise
of the music industry and unable to find their way in through
traditional channels, the new style of music scoring for TV
advertising is a boon. While the commercials themselves may
not make the artist rich, the exposure received form providing
the audio backdrop for a well-known company's latest ad is
priceless as it almost invariably increases awareness of the
artist and sales of their music, which is usually the goal
for most working musicians.
The New Business Model
Music for TV advertising has come a long way from the days
when chain-smoking agency executives crowded around the office
piano while a nervous-looking jingle writer attempted to find
something that rhymed with pain reliever. TV ad music has
raised the bar for advertisers as they all scramble to find
the next great song for their new commercial. It makes for
good viewing and a beefed-up iPod playlist.
Here at Royalty-Free.tv you are dealing directly with independent
artists. Our composers are independent writers and musicians,
making their music as artists in a commercial world. Making
thismusic available using a royalty free music license enables
quick and easy licensing for our clients, to use their music
to in TV advertising, and other audiovisual media.
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